Using Social Media for Participant Recruitment in Early Childhood Education and Care Research: A Reflective Analysis

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Keywords:

Reflection support, professional code of ethics for teachers, digital inequality, Digital

Abstract

This methodological reflection examines the practical and ethical experiences of applying a constructionist methodological approach in a higher degree research project exploring Australian early childhood educators' understanding of emotional intelligence (EI) and how it relates to their daily practice. Three key reflections emerged: navigating ethics approval, using social media as a recruitment tool and managing micro-ethical dilemmas related to geo-location and participant interactions in online environments. These challenges highlight broader issues identified in literature regarding ethical complexity, researcher reflexivity and navigation of digital spaces (Buchanan and Zimmer 2012). The online ethics application presented additional layers of procedural nuance, providing an opportunity for professional learning. The use of social media was advantageous in reaching a wide range of early childhood education and care workforce, aligning with literature that digital recruitment can enhance accessibility (Gelinas, Pierce et al. 2017) however complicated the intended scope and raised issues of clarity of selection criteria and management of participants. Given the content of the survey addressed sensitive topics around emotional strain, stress and burnout, the research underscored the importance of maintaining transparency and reflexivity when interacting in digital spaces. These insights contribute to existing discussions about ethical practice in early childhood research and the digital research context, particularly for novice researchers and research supervisors.

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Author Biographies

Margaret Sims, Macquarie University

Professor Margaret Sims is an Australian early childhood and family researcher and has worked in family support and disabilities for many years. Margaret has been part of many Australian Research Council funded project. She is a prolific publisher and has written many articles along with several textbooks for early childhood pre-service educators

Nicola Schutte , University of New England

Associate Professor Nicola Schutte has extensive experience in conducting research. This research has included several positive psychology-based studies, including ones focused on adaptive emotional functioning. In her research she has used a variety of designs and statistical approaches. This experience is relevant to the proposed research.

She has over 200 peer reviewed publications describing this research.

Marg Rogers , University of New England

Dr Marg Rogers is a Senior Lecturer and course coordinator in Early Childhood Education at the University of New England. Her research interests are in families, military families, professionalism and well-being. Marg is a Postdoctoral Fellow with the Commonwealth Government funded Manna Institute.

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Published

2026-10-02

How to Cite

Phillips, E., Sims, M., Schutte , N., & Rogers , M. (2026). Using Social Media for Participant Recruitment in Early Childhood Education and Care Research: A Reflective Analysis. International Electronic Journal of Elementary Education, 18(5), 761–768. Retrieved from https://www.iejee.com/index.php/IEJEE/article/view/2685

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